Introducing the 2017 Prius Prime
The Toyota Prius has an impressive reputation for its hybrid electric performance. Now, Toyota is challenging the status quo with the introduction of the 2017 Prius Prime -- scheduled to arrive later this year. The Japanese automaker is calling the introduction the "next exciting chapter in the hybrid story." Boasting a futuristic interior complete with an infotainment system and a four-seat layout the fourth-generation Prius also equips a host of active safety features for added confidence.